4. Having No Content Strategy
As well as with any other product promotion, content strategy is a must-have document. However, a lot of CBD business owners continue creating content chaotically, in hope that it will streamline the CBD sales process. Content development strategy for cannabis sales requires a lot of efforts since it will be effective only when it is compliant with the following rules:
- Each article should correspond to the CBD sales funnel stage. That is, there is no point in explaining CBD products' types to those who don't know what CBD is and what effects it may promise.
- Each content piece should proceed from the users' problem and be enriched with specific keywords. For example, you may take the keyword "CBD for pain" and come up with dozens of different and specific articles around this topic, for example, revealing the effects of CBD for chronic pain, muscle pain, back pain, and so on so that each user may find his/her specific problem and discover how CBD may help.
That is, your content strategy should be logical and focused on the real questions of your users. Doing this way, you will be able to wisely balance between SEO and the concerns your users have, and this is already half the battle.