At the stage of awareness, your customers have heard of CBD. However, they may have a very superficial knowledge of this product and its capabilities. Also, they can have stereotypes about the legality and additivity of the CDB, which means at this stage your task is to increase awareness through structured and scientifically based content. Here you can start from the beginning by educating your customers about the CDB itself, the difference between CDB and THC, and the problems these products can help with. At this stage, the client should find their problem and their concern in your content, and allow you to continue this conversation.
At the stage of consideration, as the name implies, the customers should start thinking about the opportunity to use CBD for their health purposes. They are already well-aware of its effects and benefits. That's why at this stage, you may begin to accurately promote your business as a reliable place to buy CBD from. So, you may speak about the quality assurance, your production process, lab tests, and other features that distinguish your brand on the CBD market.
The stage of purchase is where the CBD convention happens. This is our main goal, however, not the last stage of the CBD funnel.
The stage of post-purchase is your opportunity to keep your CBD sales level on a predictable and high level. At this stage, your conversation with your customers should go on and become more personalized and based on the purchase history. Here, you may offer highly relevant products and create better CBD deal conditions to strengthen your trustful and loyal relations with your customers.