How to increase CTR from 2.5% to 4.7% and from 3K to 8K daily clicks within 2 weeks
From the very beginning, we would like to show a real case study about how we performed a step-by-step plan to double "cbd oil" CTR rate from 2.5% to 5%, as long as daily clicks varied from 3,5K to 8.3K - just by simply optimizing our Google Snippet
1. Use Short but CTA keywords in your CBD meta tags
2. Use | as a separator in your CBD meta title tag
If you're using Google Adwords, you might see that the only way you can separate your Title sections by using |. This tactic is good enough for SEO. As long as TOP 1 "CBD OIL" page is using this tactic.
3. Use emoji's in your meta description (Oil, hemp, and others)
2020 is the year of messengers and graphic info. You should somehow "highlight" your snippet and the best way is by using an emoji. You can use up to 3 emoji's in your CBD Description meta tag.
4. Use product markup (JSON)
It's easy to setup json markup. It can allow you to show items, price, availability, and stars in your CBD snippet. 100% raises your snippet's CTR to 1-2%.
5. Add Q\A markup to be shown in search results
It's one of the latest search features rolled out in May, 2020. Actually, maybe that's the reason that droppage was almost 70% for CBD Websites in 2020. Use this markup as much as you can - blog pages, product pages.
You can find official Google guidelines here -
https://developers.google.com/search/docs/data-types/faqpage
6. Correct Table of Contents would give you site links in Google Snippet
TOC as a part of content structure is really matters in 2020. You can just simply add TOC to your page with Wordpress plugins.
Main point here that you have to generate unique URLs with "#" per TOC section + add scroll to content feature.
7. Add reviews + markup to get stars in your CBD Snippet
The same json standard markup will allow you to get stars in search results. Just get it to the html code of your CBD page + test with structured data testing tool by Google.