Investing a Lot in Paid Ads
When it comes to attracting new users to the website, some CBD company owners are very disappointed to find out that running a PPC ad campaign in Google is almost impossible in the case of CBD. Google prohibits using the keywords set that relates to CBD, hemp, and cannabis, and consequently, block such campaigns and the corresponding accounts.
Some CBD marketers use sophisticated tricks. For example, they advertise the piece of their content that isn't directly related to CBD and either uses graphics with CBD images or redirects the users to the next page which is actually the CBD store. Sometimes it works out.
But at the first stages of your business development, don't rush to invest a lot in Google and/or Facebook ads (their algorithms work almost similarly). Instead, focus on more effective marketing campaigns - for example, use the services of social media influencers, run an email newsletter, and communicate to the users in instant messengers. Also, make sure to work with abandoned shopping carts, create and launch lead generation forms and pop-ups, and develop personalized opportunities for your previous shoppers.